When it comes to social networking site (whether for surfing, personal use, or business use), slideshow starts in our mind is Facebook, Twitter & Instagram. But if you forget considering LinkedIn into an account, you are probably overlooking one of the most powerful platforms. Many of the people believe, LinkedIn is only for job seekers & only for professional uses (used to hire candidate & get hired by the right firm) but, it is not true.
A Social Media Marketing Melbourne report says, around 450 million business professionals across the vertical use LinkedIn to promote their business.
What is LinkedIn?
Although, LinkedIn doesn’t require introduction as people aware of the platform. Most of the people believe, companies use the platform to hire candidates and job seekers use it to reach the right door. But let me tell you, LinkedIn run with a purpose to develop a career, industry discussions, and many other business activities.
There is the utmost difference between the working way of other social networking sites and LinkedIn!
LinkedIn has some decency as you couldn’t promote your business only by posting images or by updating the current affairs. Whereas, on other social networking sites, the business has direct access to the customers and they can easily get connected with the company through posts, images, or status. On another hand, LinkedIn requires a more specialized approach for business promotion purpose.
Before snatching the references, I would like to make you aware of a few noteworthy facts about LinkedIn which can make your exploration & five minutes of reading worth!
1) Around 40% of the monthly active users use LinkedIn on a daily basis.
2) Since last few years, LinkedIn has become one of the most-used social media platforms amongst fortune 500 Industries.
3) Approximately 87 million people among 2 billion across the rife, are active on LinkedIn
4) The sharp report of Hubspot denotes, LinkedIn is 277% more effective than other social networking lead platforms like Facebook, Instagram, & Twitter.
Climb Few LinkedIn Steps & Become A Smart Social Marketing Strategy Builder
The LinkedIn platform can surely work as a game-changer for every business establisher who want to increase the reach of their businesses. Go through the guide!
1) Check on your LinkedIn profile, try to complete the profile
A profile receives almost double profile visitors if the company profile is fully completed. Ensure to fill up the profile with logo, website URL, company type, location, company description, industry, services, and rest all information. Ensure to update a high-resolution logo that can reflect the brand. Showcase company’s legitimacy and professionalism as these two factors can define a brand image.
2) Make a plan and create a consistent post schedule
LinkedIn reports, companies that post once per month have significant followers that companies that remain inactive on the platform. Also, the company that has around 150 followers will get five times more company views that those having fewer followers. Thus, you should plan to post at least once in a month for taking up the company views on the platform.
There are many business tactics that you can adopt for Social Media Marketing Melbourne Company. In this article, I’ve tried to make you aware of the LinkedIn platform as much as I can. For more information or guidance you can ask questions to us via the comment section. Thanks for the patience!