Figuring out why your local website is not ranking can be a tricky thing. You may be looking at the wrong metrics, or you may not know what to look for in the first place. If you’re trying to get your local seo Gold Coast ranking, there are a few key things you should watch, and they could help make all of the difference. Here’s what to pay attention to:
Are you tracking your keywords?
Your website’s keyword rankings are a crucial metric to track, but it can be tricky to keep track of all the different keywords that are driving traffic to your site. There are a few ways you can start tracking your keywords:
SEO tools like Ahrefs or Moz Pro
If you’re not using any tools, there’s still one more way! You’ll need access to a spreadsheet or website builder (like Wix) where you have control over adding and editing pages or posts. Then all you have to do is add some code on each page that contains the name of the page itself as well as some general information about what type of content will be present on said page.
- Is your content SEO-friendly?
Do you know what makes a good web page? It’s the same thing that makes a good blog post or article: keywords. Keywords are what people search for when they’re looking for something online. The more relevant keywords you can include in your website and blog, the better chance you’ll have of ranking well in Google’s search results.
- How does your site compare to the competition?
You should always be looking at your competition and seeing what they are doing. They might be doing something that you aren’t, or not doing something that you are.
For example, if a competitor has a business profile on Google My Business (GMB), then it’s important for your site to have one too. If one of your competitors has an optimized landing page for their “Contact Us” page and yours doesn’t, then it might be time to take action.
- What’s your page speed like?
Page speed: Google has made it clear that page speed is a factor in their search engine rankings. It also plays a role in user experience, which has been shown to have an impact on bounce rate, conversion rate and even time spent on site. If your website loads quickly, people are more likely to stay on your site or come back again later—and this can help improve your organic traffic from Google search results.
Keep an eye on these metrics and you’re sure to improve.
If you’re seeing more traffic than expected, but not enough conversions, your website may have some problems.
The following metrics can help you identify what’s going on:
Keywords. Google Analytics will tell you how many people are searching for the keywords that you want to rank for. If there are a decent number of searches, but no one is clicking on your site, it’s likely that your content isn’t matching what people want.
Content length and quality. A good piece of content provides value and answers a question or solves a problem—this increases its chances of being shared online which helps with SEO rankings as well as attracting inbound links which also helps with SEO rankings!
Now that you know these important metrics to follow, your local seo Gold Coast will be ranking better in no time at all!