If you’re thinking about redesigning your website, it’s important to consider SEO. SEO is an essential part of any web design project because it impacts the structure and functionality of a site. When done right, SEO can boost a website’s search engine visibility and help drive traffic to the page. However, there are several common mistakes that businesses make when they redesign their websites that can result in lost traffic. Here are four of the biggest SEO mistakes as per SEO Dubai to avoid when redesigning your website:
Biggest SEO Mistake #1: Lack of Communication between Designer and SEO
The first and biggest SEO mistake you can make when redesigning your website is not communicating with your designer.
The importance of keywords in SEO cannot be overstated. Keywords are the words people use to search for what they want on Google, so if you don’t include them in your content, your site will never rank well on Google search results pages (SERPs). This means that if you’re using a designer who doesn’t understand how important keywords are to SEO, they might not include any on-page optimization elements or backlinks at all—and this will greatly affect how well your website performs in search engines like Google.
Biggest SEO Mistake #2: No “Crawlability” Testing
Crawlability testing is a way to test your website’s usability by simulating how search engines crawl your site. It’s an important part of ensuring that search engines can actually read the content on your website, but it also has implications for user experience (UX).
Crawlability testing can be done with tools like Screaming Frog, Deep Crawl, and more. In general, you want to look at:
- The number of pages crawled per hour – this will tell you how long it takes for crawlers to finish crawling all of the content on your page.
- The number of files downloaded per page – as we saw with programmability above, this gives us an idea about how well our pages are optimized for crawling and indexation purposes.
- How quickly the crawler was able to reach each URL – if pages take too long or don’t reach URLs in time, then there’s likely something wrong with them which could be slowing down overall performance or preventing indexation from occurring properly.
Biggest SEO Mistake #3: Using an Unpopular Software Platform
By now, you’ve probably heard the advice that you should use a popular platform. What’s a “popular” platform? It’s one that has many users, and those users are active on it. That doesn’t mean that the platform itself has to be in high demand; it just means that your target audience uses it. Here are some examples of software platforms:
- WordPress (aka WordPress)
- Joomla (aka Joomla)
- Drupal (aka Drupal)
Here are some examples of unpopular software platforms:
- XYZ CMS (no one knows this cm exists)
Biggest SEO Mistake #4: Ignoring the Truth Behind Content Marketing
Content marketing is a long-term strategy. Content marketing is one of the best ways to build trust with your audience, as well as reach new audiences and increase authority. However, it’s important to remember that content marketing takes time to be effective. You can’t expect results overnight if you are creating new content consistently for long periods of time. This is what the SEO Company in Dubai believes. In other words: don’t expect a huge increase in traffic on day one after publishing an epic piece of content!
Though the mistakes we’ve covered here may seem overwhelming, they can all be avoided with proper preparation. It’s important to involve your SEO consultant from a Dubai SEO Agency early on in the planning stage of your redesign project.
Make sure they have tested every aspect of your site before you launch it to make sure it is user-friendly. Take this opportunity to add a content marketing strategy, which will help you reach more customers and ultimately improve your bottom line! Redesigning your website doesn’t have to ruin years’ worth of hard-earned rankings if done correctly!