Whether you’re an SEO beginner or a seasoned strategist, you’ve probably made a few mistakes while trying to figure out Google’s algorithm. And while it might seem like the search engine is constantly changing, there are still some things that consistently work against you. But if you learn from your mistakes, you’ll be able to succeed in the future. Keep reading to learn about the top mistakes that make you lose rankings on Google as per Professional SEO Company Gold Coast and how to avoid them in the future.
You don’t have a branded domain
When you use a website for your business, you need to make sure that the domain name is branded. It’s not only important for the SEO of your site, but it’s also a great way to get customers interested in your brand. Google and other search engines rank websites more if they have a branded domain name.
You don’t have a permanent, canonical URL
You have to have a permanent, canonical URL when you’re trying to rank organically. This means that you need to make sure that your website address is 100 percent unique and that it is not just a variation of the title. If you take this into account, you can help keep your rankings stable and protect yourself against any changes in Google’s algorithm.
You write too many meta descriptions.
When you’re writing your meta description, make sure it has what Google is looking for. When it comes to the meta description, remember that it needs to be short and concise. If you write a long description, you’ll likely only get half of the benefit.
You don’t use the right anchor text.
When you’re trying to rank your site, using the right anchor text is a crucial part of the process. You want to make sure that you include keywords in your anchor text so that searchers can easily find your site. But this doesn’t mean you should use keyword-stuffed hyperlinks everywhere. It’s not always necessary for every link on your website to be tagged with a relevant keyword phrase. For example, if your website is about weddings, it might not be necessary for every link to include the word “wedding.”
You use inappropriate grammar and spelling.
Grammar and spelling are two of the most important factors in search engine optimization. If you use inappropriate grammar or spelling, you’re going to rank lower than your competitors, who put more effort into their content. However, there is one key exception: if you use proper grammar and spelling when paraphrasing an article that is not yours, this is just fine.
The top ten search engine algorithms are constantly changing to keep up with the new changes in search. One algorithm that is changing is the Google Panda algorithm. This algorithm penalizes websites that have a lot of spammy content. Outsourcing SEO can be a good idea if you want to jumpstart your SEO strategy. Outsourcing is a great way to bring in expertise when you don’t have the time or expertise to manage your strategy on your own. Not having a solid SEO strategy or professional seo company gold coast is a common mistake that many businesses make.